The 50 Amazing Social Media Marketing Ideas, Strategies And Tips

Here Are Lists Of Amazing Social Media Marketing Ideas, Strategies And Tips For Your Small Business

Facebook

1. Run Facebook Ads to content

Running Facebook Ads is commonplace for social media marketing now. Oftentimes, however, running these ads straight to products can make them stick out like a sore thumb on a Facebook user’s News Feed. Running ads to content can make them feel more “native” to the Facebook platform. If all goes well, people won’t even notice they’re ads, and before you know it, they’ve visited your website and subscribed to your email list.

2. Run a Photo contest

Use an app like Wishpond to run a contest in a tab on your Facebook page, and prompt your fans to submit photos related to your brand and product. Running a contest is one of the best ways to increase engagement and spread awareness of your Facebook page, all while generating leads for sales and collecting user-generated content that you can use in future marketing campaigns.

3. Run a sweepstakes

Just like running a photo contest, running a sweepstakes is a great way to quickly grow your following and spread brand awareness. Because sweepstakes are so easy to enter, it’s simple to get people interested in your products. Make sure your prize is a product related to your brand, so you can connect with non-winners in the future with the purpose of turning them into sales. Add a “Like this page” popup box to your contest as well, to ensure contest entrants become connected with your brand.

4. Run a Facebook Live campaign

Interacting with your fans in real-time adds a layer of honesty and “realness” to your social media marketing. Running, for example, a live interview to answer fan questions or to preview your newest line of products adds to the fan experience by creating a channel where you can engage your audiences right away, driving interest in your brand.

5. Use videos and photos to preview content

Content marketing is a big marketing strategy for brands everywhere – and social media is a great outlet to share your content. Though you could just link straight to your content, previewing some of the content you’re sharing in a short video or picture (like an infographic) can help to pull viewers in and drive traffic from social channels (like Facebook) to your blog.

6. Post relatable “tag a friend” content

If you’ve been on Facebook recently, chances are memes have been taking your News Feed by storm. You’ll also notice that most of the comments are people tagging friends they think would like the post – kind of the modern-day equivalent to forwarding a chain email to friends. Post a funny, relatable picture that’s relevant to your product or brand and encourage fans to tag their friends – this helps to spread brand awareness without feeling overly promotional.

7. Post coupons on Facebook

Providing value in the form of discounts or coupons on your page keeps current fans interested, and can convince others to interact with and Like your page. Though your regular content can be exciting, remember that your end goal is likely to drive sales – introducing Facebook-only coupons can help to increase social engagement and turn passive Facebook fans into customers. There’s also the added possibility that fans may share the discount with their friends, spreading awareness and raising sales even further.

8. Respond to customers’ concerns

As marketers, we know by now that social media isn’t just a platform we can use as a content megaphone. We’re responsible for using it to create and maintain connections with your customers to strengthen our brand and keep fans around. It’s also happens to be a popular place for customers with complaints to vent their frustrations. Respond to your customers’ complaints and concerns on Facebook. Avoid being defensive – use it to listen to and solve their problems, and you’ll see you can turn a bad situation into a brand-building opportunity.

9. Run “reaction” campaigns

Something Facebook subtly introduced this year was an added array of “reactions” that people could use in place of the standard “Like”, including “love”, “haha”, “angry”, “sad”, and “wow”. Get users engaged by posting an image asking fans to vote for an option using the reaction buttons. For example, a protein bar company might ask fans what their favorite flavor is by saying “press Like for peanut butter or Love for chocolate”. This not only increases engagement, but also helps you gain insight into the minds of your consumers.

10. Post infographics

Though Facebook isn’t usually the best place to post dense or numbers-heavy content, you can circumvent this by creating and posting visually-appealing infographics. Take interesting statistics and turn them into easily-digestible – and shareable – visual content. This is a great way to inform customers about your product and industry in a way that’s not overbearing. Use this tactic sparingly, for information you know your customers will be surprised by or particularly interested in.

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