I am a coffee addict.
Recently, I found the obsession with, and I’ve devoured hundreds of videos about myriad ways of creating your morning cup. This widely varies from your classic French Press to your hippie friends Chemex Pour Over.
Coffee has a cult following behind it. This is partially thanks to Starbucks who gave us access to good coffee. I know coffee snobs will hate me for even saying that. But let’s continue.
I’ve discovered Kickstarter from way back. But I’ve never backed a project before. Nothing has compelled me to invest money and wait for months.
A few weeks ago I purchased the Kompresso, it’s a device made by the company Korean Company Cafflano. It’s an on-the-go espresso maker. It will never be as good as your local barista espresso, but it’s good enough for traveling. I have used it for my Singapore trip and our recent beach trip. It was easy to use and clean.
Upon researching, I found out that this device launched a successful Kickstarter campaign.
I am now building an Amazon business, and once I get enough funds — I would like to design and invent my products. I’m an engineer — I love tinkering and creating products.
What struck me about my research was that Cafflano only needed 1,543 backers to get their project off the ground.
A thousand people don’t sound that much, right?
So I scoured Kickstarter for other coffee projects that successfully launched. I found five other coffee products, and this is what I learned about them.
Cafelat Robot, Hiku Grinder, HyperChiller, Brux, and Nitro King.
1. You Don’t Need A Million People to Launch
Yes, some campaigns garnered hundred thousands of backers, but they’re not the norm — they’re outliers.
Cafelat Robot successfully launched with 221 backers with total revenue of 65,000 with a target of 50,000.
And this blew my mind.
I always read about people scaling to massive proportions that I forget to ground myself into reality.
It doesn’t take that much to make a dream into reality. You only need to serve hundreds of hungry fans. This finding supports the famous 1000 True Fans theory of Kevin Kelly.