Coffee is Incredibly Better Than a Light Bulb for Innovation

In Essence: Coffee as innovation icon?

A jolt of coffee is ingrained in our social milieu. 1.3 billion cups of coffee everyday — roughly, one for every 5th person on earth! Jerry Seinfeld, renowned for his social observations, shared his thoughts about meeting someone over coffee “…seemed like a wonderful, compact, accessible and portable social interaction” leading to the genesis of his show — Comedians in Cars getting Coffee.

In any case, we all can agree — great ideas behind innovations could be individual light bulb moments or a confluence of serendipity and critical observation, or just structured thought through collaboration — simply great conversations over coffee.

Can coffee, the great social lubricant for “liquid networks”, be relevant as innovation icon?

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